Thursday, May 19, 2011

Bittersweet Goodbye to K102 and Clear Channel

I just finished my first semester long internship with Clear Channel where I was the promotions intern for K102 and KOOL108.

For our last day, all eight interns and our bosses went out to Rojo-where the atmosphere, margs, and vegetarian tacos were to die for.

My semester working with my favorite country radio station had some ups and downs but I learned so much about myself and the radio industry as a whole.
(Gretchen, another intern, made us all personalized cookies!)

  • Bragging rights to all my fellow country music lovers.
  • Worked with one of the largest media companies out there-CLEAR CHANNEL.
  • Had informational interviews with the Public Affairs guy for Clear Channel, sat in on a Marketing Mash/social media discussion, and my boss set me up to get coffee with her aunt-who is the PR person for MOA.
  • I loved driving the huge Tahoe around that had Taylor's face 10x bigger than normal on the side.
  • Saw The Band Perry, Luke Bryan, and Tim McGraw for FREE!
(The boy and I before Tim came on stage)
  • I organized all of the prize packages-mailed, called winners, etc.
  • A big part of my job was to represent the station at events with clients across the Twin Cities. One of my favorite events was the Snobowl at Hamlake-I was by myself with all my KOOL108 gear and witnessed people being pulled by sleddogs, a vintage snowmobile contest, and did I mention the whole event was on a frozen lake? Oh, how I love Minnesotans.
  • Responsible for taking pictures of our onsight set up to show to clients.
  • Worked with other interns where you quickly find out to if you clash or work together seamlessly.

  • Interacting & engaging with people in person. You had to be stellar at this to rock this job. Sometimes it was a blast to randomly bond with a stranger about the newest Lady Antebellum song (listen here and thank me later) and sometimes it was just a pain to force people over to our beautiful K102 table at events. WHAT?! Who wouldn't want to register to win tickets to WeFest?!
  • Learning to work with whatever is thrown at me. During office hours, I experienced a lot of ambiguity (aka random) tasks that had to be done fast and efficiently. I learned what it meant when people said interns must "wear many hats." I helped create a comprehensive list of karaoke bars in the MPLS area (my personal favorite is still good ol Blarns), updated the "Midwest Family Fun" events for the website, and organized applications and due dates for parades around the cities this summer.
  • Working well with others is a must. My personal mantra is that you can make anything fun. As Honest Abe once said, "Most folks are about as happy as they make up their minds to be." I try to make any job, event, office cubicle as fun as possible. If you are going to be sitting with someone for an hour to drive out to Watertown or walk in the St. Paul Parade together-just share random stories, laugh, and have fun.
(Annie, me, and Gretchen working a promotional event for Winstock)

I overhead this at the station during office hours once and it really stuck with me-
K102 needs to have a consistent image-whether you are listening to it on your radio on your commute to work, blasting it out of a boom box at a backyard BBQ, or while talking with some interns at Toby Keith's I Love This Bar.

I am so happy I had the opportunity to help build relationships with listeners with a great station like K102 and help maintain their image to what a great country radio station should be-happy, fun, and all about the listeners :)

(Only the cutest little cowboy ever)


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